Vanity Fur Rescue was a college assignment in which we were to create a complete brand for an animal rescue. I created the logo based off my beloved Bernedoodle, Bailey. I placed a top hat, and tux on him. I wanted to use the “V” in Vanity to create part of the tuxedo. I used neutral colours for a classic elegance, with a small pop of orange. The emblem is enclosed in the “V” triangle and the company name uses Gestalt’s theory of closure behind the dog’s top hat. I felt this look was very elegant and reminded me of Vanity Fair Magazine. I created the tag line “Kindness goes with everything” keeping with my high fashion theme, that adopting a pet is some good people can do in the world and never goes out of trend.