I created this web page design as part of a college assignment. This design will appeal to the target audience because it is clean, professional, playful, but most of all, easy to navigate. I have prominently displayed the company name and the main categories that are the most popular to the customers. I decided to have a section named Holidays instead of having specific holidays since each holiday is seasonal. This way the owner can have a feature subcategory under holidays that match the seasonal holiday. The design professionally showcases the flowers while being unique from other floral shop web pages in the use of the flowers as buttons.